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A cyberbullying "epidemic" has hit our shores and threatens to contaminate our children through emails, chatrooms, blogs, mobile phones and social networking sites. The Bullies are nasty, highly contagious viruses that lurk in cyberspace, infecting young cyber citizens with unacceptable online behaviours. |
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And unfortunately, something as simple such as forwarding an email to someone can cause instant contamination. |
-Click here for FREE teaching resources to assist with educating students about preventing cyberbullying and how they can make a difference! |
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CureTheBullies targets children who are neither the person being bullied nor the person engaged in bullying behaviour, but are 'bystanders' who may knowingly or unknowingly participate in cyberbullying by turning a blind eye. Visit the CureTheBullies site!*The Curethebullies campaign won bronze in the Digital Category at AWARD this year! Congratulations to all involved! |
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This is truly a campaign BY kids FOR kids, addressing the audience not from an adult authoritative perspective, but a peer-to-peer behaviour awareness perspective. |
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SchoolAid and the Vodafone Foundation worked closely with various groups of primary school-aged students through focus and advisory groups in the development of the campaign. We asked about the kinds of technology they used, any cyberbullying they had encountered, and the ways they had thought of to counter it. We met with the groups at different stages of the campaign to attain feedback about the Bullies Virus characters, the quiz and the Pickling Gallery. |

7 March 2011
(Courtesy of Greg Thom from Herald Sun)
Despite this alarming statistic, parents are in denial about their own children's capacity to monster others online. Not one Australian mum or dad of the 1500 canvassed in the online survey was prepared to believe their own child could be a cyber bully.
Internet safety expert Robyn Trevaud said the contradiction was typical of the complex causes of bullying and how to treat what is a growing problem.
"Most parents want to believe their children are good kids," she said. The fact that some cyber bullies had themselves been subjected to bullying behaviour at home, however, was a hidden factor in many cases. "I have an old saying I use -- scratch the kid and find the parent," Ms Trevaud said.
The Vodafone Digital Parenting report found more than one in three children aged six to 18 spend at least 10 hours a week outside school hours on the net. The study also revealed:
The study comes as national philanthropy network SchoolAid and the Vodafone Foundation have joined forces to launch curethebullies.com.au
The interactive website is aimed at educating and empowering children to recognise and take a stand against cyber bullying.
Father of three and SchoolAid spokesman Richard Sauerman said with one in four Australian children affected by cyber bullying, parents are still struggling to understand the issue. "You may not even be a bully in the playground, but could be fuelling the fire by passing on emails and things like that," he said.

18 October 2010
Leonie Trimper, President of the Australian Primary Principals Association show her support of SchoolAid's Cure the Bullies Campaign:
"SchoolAid has just launched its latest campaign around the growing issue of cyberbullying both within our schools and outside our school grounds.
CureTheBullies is a fun, interactive website designed to help kids identify potential bullying or "bystander" behaviour within themselves and helps them cure their "Bullies Virus" with the help of some special potions like Kindness or Friendship. The self-diagnosis quiz provides a great starting point for classroom discussions about the issue, such as whether being an onlooker constitutes approval of bullying behaviour and what steps kids can take to be courageous friends if the issue of cyberbullying arises.
SchoolAid is further supporting these classroom discussions by providing free teacher resources available for download from their website I highly recommend you download them and choose some appropriate discussion points as a starting point for some important conversations in your classes"

12 October 2010
You're not alone. Visit these websites to find information, resources and contacts.
The Australian Federal Police's thinkuknow site in partnership with Microsoft
You can request a visit to your school by an expert in the issue and find out how to implement in-school programs to address this growing issue.

11 October 2010
Values education is an essential part of early childhood development, but sometimes it can be difficult to offer students tangible and engaging opportunities to demonstrate its relevance in the classroom.
At the same time, it can be challenging for teachers to find the time in their busy schedules to offer in-depth examination of philanthropic issues while fulfilling their other curriculum needs.
In the classroom, these Springboards (find them above in the 'Downloads' section) invite children to reflect on their lives and experiences of bullying through a range of scenarios. Teachers can encourage a sense of caring and compassion in children by encouraging discussion, storytelling and drama.
The intention of these Springboards is to provide a basis to encourage awareness in young people of the implications of bullying and ways to develop strategies to be strong and address issues that underpin bullying. An understanding of the diverse cultural identities of the Australian community is fundamental to addressing this issue. Philosophies that enhance and foster diversity and difference are critical in contemporary society, where bullying, especially cyber bullying, often based around difference, is of increasing concern.
The springboards reflect the values embedded in the Australian Government's National Framework for Values Education in Australian Schools (Department of Employment, Education and Workplace Relations).

11 October 2010
Developed BY kids FOR kids, CureTheBullies is a fun, interactive awareness-raising campaign, which focuses on a completely new approach to the issue - targeting the 'bystander' - kids who may witness bullying behaviour or even act as an accomplice to bullying behaviours, through their use of email, social networking or text messaging.
Aimed at children between eight and 12 years of age, the campaign helps children identify passive bystander behaviour in themselves and offers them tools and advice on how to rid themselves of their "Bullies Virus".
Six cyberbullying behaviours have been turned into disgusting, slimy Bullies Viruses. Kids can visit the website and take a fun self-discovery test to "diagnose" their Bullies Virus. If infected, kids use a "cure" such as Understanding or Courage to pickle their Bullies Virus!

Gang Green
Symptoms: Ganging up on someone on Facebook,
blogs or forums
Cure: Friendship
Forwarditis
Symptoms: Forwarding emails, pictures or messages
that could make someone feel bad
Cure: Understanding
Onlookerosis
Symptoms: Doing nothing at all when someone is being bullied on
emails, blogs or Facebook
Cure: Courage

11 October 2010
This is truly a campaign BY kids FOR kids, addressing the
audience not from an adult authoritative perspective, but a
peer-to-peer behaviour awareness perspective.
SchoolAid and the Vodafone Foundation have worked closely
with various groups of primary school-aged students through focus
and advisory groups in the development of the campaign. We asked
about the kinds of technology they used, any cyberbullying they had
encountered, and the ways they had thought of to counter it. We met
with the groups at different stages of the campaign to attain
feedback about the Bullies Virus characters, the quiz and the
Pickling Gallery.
Most kids don't engage in bullying behavior. But those that do,
rely on others to stand back and do nothing (or even encourage
them) to feel powerful. Most kids we have spoken to do admit to
sometimes being a bit too scared to speak out about bullying
behavior, whether it happens to them, someone they know, or even a
stranger online.
Just because you have been diagnosed with one of the viruses
doesn't mean you aren't a great friend. In fact, by acknowledging
that you may sometimes show 'bystander behaviours ', you understand
that you can fix these behaviours and become an even better friend!
Maybe next time you see someone being bullied, you'll feel more
confident about speaking out!
We realise that most kids do NOT engage in active bullying behavior, however when onlookers remain silent, bullying behaviour is allowed to continue. Our discussions with kids have indicated that most kids DO admit to occasional aspects of 'bystander behavior' ie they don't report bullying behavior to teachers, or they are too scared to speak up when they see someone else being bullied. This 'bystander behaviour' is what we are targeting with this campaign and it is where we believe true cultural change around the issue of cyberbullying can occur. By providing a safe and fun space for kids to identify in themselves their own behaviours, they can then choose to take a stand and pledge their commitment to stamping out cyberbullying by pickling their Bullies Virus.
For Privacy and Child Protection reasons, we have chosen not to include in the same place the names of children with their school on the pickled Bullies Viruses in the gallery. You can find your Bullies Virus by hovering over the pickled viruses with the magnifying glass and searching for your initials. Don'tforget to check out the Leaderboard to see where your school ranks in terms of bravery for having the most pickled Bullies Viruses!
Don't forget, the pickled Bullies Viruses represent bullying behaviours that have been cured! Our research indicated that most kids do occasionally show some aspects of 'bystander' or 'onlooker' behavior and these are the actions we are 'curing' with this awareness-raising campaign. The schools at the top of the leaderboard can show that they have addressed the issue of cyberbullying, whether it is active or passive behavior - and that it is something that the kids themselves are working on. Leading the way in means your school has the greatest number of kids who have taken a stand against cyberbullying!
SchoolAid has engaged education experts at Macquarie University's Institute of Early Childhood to develop Springboards to Philanthropy - a set of tools and ideas you can use in the classroom to support values education and philanthropic development within your curriculum. These resources have been designed and written to align to relevant areas of the curriculum so that you can seamlessly and easily build values education into your daily teaching practice.
Find them in the 'Downloads' section above.

10 October 2010
The effects of bullying are widespread, not only for those who are bullied and their families but also for teachers, communities and for those who bully.
According to Galaxy Research (2008) up to 25% of children will experience cyberbullying in their time at school.
This campaign provides children with ownership of their experiences and investigations to build their understanding of their role as responsible members of the community.
RT @MummysWishInc: Our target markets and audience for these events would be 25-50 year old women - who wants their product or service in front of 10,000 women - about 1 years ago